By November, advertisement posters and leaflets were printed, and a publishing company named Circle & Company was formed under Rustom's legal aegis. Baba gave specific instructions to the men at the Manzil about the distribution of leaflets and the hanging of posters at different fixed locations throughout the city.
On 3 November, Baba told Ghani to put up some posters printed with Upasni Maharaj's picture, advertising the book in the Mohammedan locality of Jumma Masjid, and to distribute the handbills to Muslims there. Reluctantly, Ghani proceeded to the popular mosque accompanied by Aspandiar (Pendu, a Zoroastrian) and Arjun (a Hindu). Ghani had frequented this mosque in the past. When his fellow Muslims found him plastering the posters of a Hindu guru on the walls of the mosque, they teased and ridiculed him.
Baba then sent Ramjoo to another mosque, named Jakaria Masjid, in the Kacchi Mohalla neighborhood for the same purpose — advertising Upasni Maharaj's forthcoming biography. Ramjoo, who was also a Muslim, was well-known in the area and begged Baba to send someone else. Baba allowed him to be excused and ordered another Muslim, Abdur Rehman, to go to that mosque. He sent Ramjoo to Phool Gali (Flower Lane) to advertise the soon-to-be-published book. Ramjoo plastered the posters on the doors and walls of a mosque there and, after the Muslims finished their prayers, he stood at the entranceway handing out leaflets about the book. Ramjoo did not escape rebukes, however, for he too was scoffed at and insulted by the Muslims there.
A thousand copies of Gareebon ka Aasara arrived from the printer on 15 November, and selling the books became a regular activity at Manzil-e-Meem. Rustom and Vajifdar were the two men wholly occupied in this work and were ordered by Baba to sell as many copies as possible.
The other men in the Manzil were told to help during their leisure time, "in every available spare hour," as Baba put it.
Urdu is derived from Persian and it is commonly spoken among Muslims in India. However, every man in the Manzil had instructions to sell a certain number of copies of Maharaj's Urdu biography among their friends and relatives, whether they were Muslim, Hindu or Zoroastrian. Ramjoo had a particularly difficult time disposing of his copies, so he contacted a rich relative in the hope he would buy several copies, but the relative only asked, "How long have you been so down-and-out that you have had to resort to this sort of peddling?"